Are you gearing up for a Blog? Web Hosting Companies Need it, too!
Sometimes, as a web hosting provider, you could play a pivotal role in establishing numerous blogs for your client base yet fail to recognize the need for one yourself. Is there a convincing reason why you should invest time and energy in running your own blog? To put it briefly: Absolutely, Yes! Observe industry giants such as Microsoft, Google, AWS, or Rackspace - everyone maintains an active blog.
Regardless of the size of your business, a finely-tuned blog stands as an unbeaten tool for promoting your enterprise. But you might question, 'I already have a full-fledged website, so why bother with a blog?'
The Case for an Associate Blog
Your company website might boast top-notch aesthetics and technical sophistication, yet it might lack a blog's flexibility and freshness. Introducing an associated blog with your website allows you to easily incorporate new content or news into your site without engaging designers and coders. It is a hassle-free, cost-effective, quick addition – a perfect add-on to your online presence.
Is an Attached Blog Worth it? Of Course It Is!
SEO Advantages
Even though your introduction to the digital world, i.e., your website, might be immaculate and attractive, it doesn’t necessarily score high with Google. What Google values more is content, especially fresh and regular one. Its search algorithm now includes tools that prioritize sites with newly updated content. Therefore, having a blog could help your website's Search Engine Optimization (SEO) efforts and increase your visibility on search engine results.
Engaging with Customers
Typically, a blog also features a commenting system for the visitors, fostering a direct line of communication with them. In the web hosting business, your customers' feedback could prove invaluable in ironing out any creases in your service, addressing critical issues, and boosting customer satisfaction. Activities like these enhance the openness of your company, which your customers could greatly appreciate.
Benchmarking Communication Efforts
In the wake of severe events such as high-profile cyberattacks, a blog can be a fantastic platform to keep your customer base updated about your company's efforts in dealing with the situation. Your communication transparency can help instill confidence in your customers towards your company.
Uplifting Company Image
A blog is a splendid tool to share the achievements and expertise of your company with your customers. This can signify your commitment to delivering value to the customers rather than merely showcasing your capabilities.
Every Good Blog Starts with a Good Writer
The richest source for blog content is your customers. Understand and solve their concerns, and you could develop relevant blog posts. Sharing the responsibility of blogging among different departments of your company can add diverse perspectives to it. This will offer a comprehensive view of what you do and how well you do it.
Maintaining a Quality Online Presence
Just initiating a blog is not enough; its maintenance matters, too. If your blog appears abandoned or ill-treated, it could negatively affect your company’s reputation. Be clear: fun content is acceptable, but irrelevant posts, such as sharing content from other platforms without context, do not make sense.
The Crux: Engagement and Feedback
A well-maintained blog could elicit customer feedback, even negative ones. Instead of panicking, thank the commenter and take the feedback positively. View it as an opportunity to improve your service and inform your audience of your actions. It validates your commitment and willingness to resolve issues head-on. If you sense a lack of feedback, it doesn't necessarily mean your blog is failing. Web hosting control panels and tools such as Google Analytics can provide insights into your blog’s visitor count and demographic details.
Go for it. Now!
Setting up a blog in the web hosting business is not that arduous. Weighing the pros, they surely surpass the efforts involved. So, get started with your blog and engage effectively with your customers.
