Why Website Speed Matters?

Slow websites are ineffective in terms of conversions, user experience, and SEO.

They also have a negative impact on the business revenue. To fix this issue, website speed is being considered an important factor for e-commerce websites.

You should take the time to speed up your website if you want it to be successful. You can do that by using a tool that tests your website speed capabilities before making changes.

What is site speed?

Site speed is a measure of how long it takes a website to load. Speed is one of the most important metrics for a visitor to have when they visit your website. When a visitor spends more time on your website, they are more likely to convert into a customer and provide you with good leads.

The more time it takes for your website to load, the more frustrating your users will be. Slow loading times can be caused by poorly organized content, slow server response times, or over-crowded websites.

Why is site speed important?

Conversion rate

One of the main reasons why site speed is important is that it can affect conversion rates. When users see that their experience with your website’s performance is frustrating, they will start looking for other websites to visit.

Losing these potential customers can have a huge impact on revenue and conversions. Some companies have found that a decrease in site load time can impact conversions:

  • Retailer AutoAnything experienced a 12-13% increase in sales after cutting page load time in half
  • Walmart discovered that improving page load time by one second increased conversions by 2%


Site speed is essential for the success of any website. Speed also affects SEO rankings. Google has announced that slow website speeds can affect your rankings negatively.

Read our article: SEO-Friendly Hosting: 6 Things to Look for in a Hosting Company

Slow websites are frustrating for users and Googlebot (Google’s bot which crawls, indexes, and ranks websites). The best way to improve site speed is to make sure that servers are running smoothly without hiccups, your content loads quickly, and you have a fast web page view time.

Bounce rate

A bounce rate is a metric that measures how many visitors left your website without visiting another page within the site. Bounce rate is usually measured in % and it is calculated by dividing the number of visitors that left your site by the total number of visitors.

Since people's attention span has decreased, their patience levels have increased, and they want to get "value" from the websites they visit, websites' speed should be kept at an optimum level so their users can sift through the content easily.

What factors can affect site speed?

There are multiple factors that affect site speed. These include the type of hosting, server configuration, the number of plugins and themes used on the site, and the size of the content.

Hosting provider

Hosting is the core component of any website as it holds all the contents and information that is posted on your site. In order for a website to be properly accessed, the hosting provider needs to have a fast connection with reliable servers that can serve high-volume traffic.

Page weight

Page weight is one of the factors that are used to determine website speed. Heavy websites are slow because they have a lot of images, videos, and other multimedia content which increase page weight. While the heavier the website, the bigger it is and the more resources it requires to load. Moreover, big websites can be tedious to navigate and take a lot of time to load - so they should be smaller in size.




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